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Sparkling non-alcoholic aperitivo

Zero proof.All sunset.

A sparkling non-alcoholic aperitivo with bitter orange, rosemary and gentian, made for rooftops, dinners and long summer nights.

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Sunset on tap

How to pour a sunset.

1Find a rooftop at golden hour.Any rooftop. The sun does the heavy lifting.

2Line the sun up with the can.Forced perspective: squint a little, it helps.

3Tilt, slowly, over big ice.Bitter orange, rosemary, gentian. Loud fizz.

4Blood-orange wheel. Done.Zero proof. All sunset. Tomorrow morning says thanks.

Then: flash hour

The sun goes down. The zero-proof guest gets louder.

Alcohol-free at a party usually means sugary soda or tap water. This is a grown-up, bittersweet spritz, so saying no to alcohol never means sitting the night out.

Shot with direct flash. Nobody was asked to smile.

A tangerine can on a terrazzo table with the setting sun sitting right on its opening, city skyline behind
A young woman with curly hair raising a tangerine can and a glass on a rooftop at dusk under string lights
The same young woman in a teal satin top, grinning into a direct-flash photo at a rooftop party

Tasting notes, no hangover notes.

Less sweet than most sodas. Bitter first, bright after, herbal all the way down.

Fingers twisting a strip of orange peel over a sparkling orange aperitivo on ice
Note 01 · Bitter

Properly bittersweet

Bitter orange peel and gentian root give real grown-up depth, balanced by a bright citrus finish.

A tangerine can ringed by rosemary, gentian root, pink grapefruit and orange peel on pink terrazzo
Note 02 · Herbal

Garden-fresh botanicals

Rosemary and a hint of pink grapefruit add an herbal lift that pairs with salty snacks and summer food.

A can pouring into a glass of ice, rosemary and blood orange while a laughing friend raises his glass
Note 03 · Easy

Pour it or pop it

Drink it straight from the can, or pour it over big ice with an orange slice for an instant spritz.

A slim tangerine can with a pale-pink sun graphic and wavy teal band on a terrazzo block with blood orange, rosemary and ice
The first case

Twelve sunsets. Shipping's on us.

Free shipping on your first 12-can case.

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Slim 250 ml cans. Free shipping applies to your first 12-can case to eligible addresses; the discount is applied automatically at checkout.

The campaign, after dark.

Four films and two posts. Tap any phone to play it with sound, like you are at the party.

Social post: We canned the sunset, with a can pouring into a glass of ice
Social post: First case ships free, with an open box of tangerine cans

"The 3-ingredient mocktail that tastes like sunset: big ice, a slow pour, a blood-orange wheel."#mocktail #zeroproof #sobercurious #aperitivo

Admit one · Guest list

No reviews yet. We'll wait for real ones.

We are not going to invent five-star quotes from made-up rooftops. When real drinkers, stockists or press say something, and say we can share it, it goes right here.

Demo form: nothing is sent or stored.

Questions at the bar

Ask the bartender.

Is it really alcohol-free?

Proof Negative is made without alcohol. Full ingredients and nutrition information are printed on every can.

How sweet is it?

Less sweet than most sodas: bitter orange and gentian lead, with just enough citrus to keep it bright.

How does free shipping work?

Your first 12-can case ships free to eligible addresses, and the discount is applied automatically at checkout.

A hand tilting a tangerine can over a glass of ice so the setting sun seems to pour in, above a city skyline

Say yes to the whole night.

And to the morning after. Your first 12-can case ships free.

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